SwimServe

What We Stand For

At SwimServe, our core values are more than ideas — they’re how we operate, communicate, and grow. These principles drive how we treat our customers, how we work together as a team, and how we build a company that stands the test of time.

They’re the reason our customers trust us, why our team stays strong under pressure, and how we continue improving every day. Whether we're servicing a pool, solving a problem, or making a tough call, these values keep us grounded and moving forward.

Scroll down to see what drives us — and what you can always expect when you work with SwimServe.

1

Core Value #1: We Do What We Say We’ll Do

We follow through. If we commit, we deliver — no excuses.

DOES MEAN

  • Owning outcomes
  • Being dependable
  • Following through without reminders
  • Communicating when things change
  • Taking responsibility even when it’s hard

DOESN’T MEAN

  • Overcommitting and underdelivering
  • Saying yes to avoid conflict
  • Making excuses
  • Letting tasks fall through the cracks
  • Avoiding accountability

2

Core Value #2: We Keep It Real

We’re honest, direct, and transparent. No politics. No pretending.

DOES MEAN

  • Giving clear, constructive feedback
  • Being honest about challenges
  • Communicating openly and early
  • Being consistent in what we say and do

DOESN’T MEAN

  • Sugarcoating the truth
  • Gossiping or venting behind backs
  • Withholding key info
  • Playing games or politics
  • Being two-faced

3

Core Value #3: We Take the Work Seriously, Not Ourselves

We show up, work hard, and have fun doing it.

DOES MEAN

  • Laughing together and staying humble
  • Showing up prepared and focused
  • Making others feel welcome
  • Sharing wins and giving credit
  • Supporting teammates under pressure

DOESN’T MEAN

  • Acting like we’re above the work
  • Letting ego drive decisions
  • Taking ourselves too seriously
  • Competing with teammates
  • Creating drama or cliques

4

Core Value #4: We Don’t Wait — We Do

We take initiative, speak up, and own the outcome.

DOES MEAN

  • Owning your role and responsibilities
  • Solving problems with urgency
  • Following through from start to finish
  • Being proactive and resourceful

DOESN’T MEAN

  • Waiting for permission or direction
  • Saying “not my job”
  • Delaying decisions or passing the buck
  • Starting something and leaving it hanging
  • Needing to be micromanaged or reminded

5

Core Value #5: We Grow Through Challenge

We embrace hard things as opportunities to get better.

DOES MEAN

  • Reflecting after setbacks
  • Learning from feedback
  • Adapting to new situations
  • Facing problems head-on
  • Staying open to growth

DOESN’T MEAN

  • Repeating the same mistakes
  • Resisting change
  • Letting fear dictate decisions
  • Blaming others
  • Avoiding discomfort or tough conversations